Thursday 3 October 2013

How to optimize content for a Quality Website Cont....

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Hello,

In this blog we will complete the last blog which talks about the “How to optimize content for a Quality Website”.

Continuing on the same lines of simplicity, let us understand some more facts.
Redirecting requests from a non-preferred hostn me is essential and important because search engines consider URLs with and without "www" as two different websites that is they consider domain with a www and without a www as two separate domains even when the rest is identical.
So if your site is www.pqr.com but it also opens up when someone types pqr.com, search engines may or may not crawl both domains OR a single domain. This means that sometimes search engines will crawl and index the domain that is not preferred. 

If this happens you may assume that the site has not been indexed by search engines, however the non-preferred URL has been indexed, due to search engines considering the www and the non-www domains as separate web addresses.

It is highly recommended that once your preferred domain is in place; use a 301 redirect for all traffic to the non-preferred domain.

It also avoids duplicate content issues, which may arise, if the search engine crawls both the urls ( www and one without www), they will consider it to be 2 separate pages, but with identical content, this may lead to serious threat to the site.

Another question arises which domain to prefer www or one without www ?

Answer is simple

It depends on ones preference however it is advisable to choose the one which is most often bookmarked by your users, or which one is most commonly used to link to your website.

The crux of the matter is whichever version you use, only use the preferred version and redirect the other version to the preferred domain.

Few highlighted reasons to use www are as below:

  • Using www is more search engine friendly due to Canonicalization 
  • It differentiates the main site from other subdomains which are used 
  • It restricts cookies while using multiple subdomains. Cookies of the main domain are sent to subdomains, so if you are using subdomains for a blog or any other related page it is easier to differentiate the sites with the www prefix. 
  • Organizing your folders become easier as the one for the live site is in the www folder at the www.yoursite.com domain, while the development folder is at the dev.yoursite.com for development purposes. 
Popular websites that use www domains are:
  • www.wikipedia.org
  • www.facebook.com
  • www.yahoo.com
  • www.google.com
Some reasons to use the non www version as your preferred domain are as follows:
  • It shortens length of your website URL. 
  • User experience; many users these days type the URL without the www. 
  • www sites may look old-fashioned.
Popular websites that do not use www domains are:
  • Digg.com 
  • Twitter.com 
  • Pinterest.com
There is much more to share, but will restrict our self to this.

Last Advice for you all is to keep it simple.

We will share more content, in a simplified manner soon. Till then good bye and take good care of yourself and your Online Avatar.







Thanks & Regards
Nikesh Upadhyay

Manager Online Marketing
SANKALP TECHNOLOGY
Mobile: +91-8432429929; +91-8740061779 | Web: www.sankalptechnology.com
E-mail:info@sankalptechnology.com

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