Hello in today’s blog post we will be sharing about how the
end customer experiences the moments of truth.
We all remember some one or the other has said this before
that they hate Marketing, but if we dig down deeper, it is the push marketing
that has made them irritated. It is the age of Pull marketing and cold calling
is almost on the verge of extinction.
Customers buy what they perceive, earlier it is while looking
at the product or based on a friends experience , which now has converted to
the online image and based on the experiences people share online for a product
or service.
Coming up in search results is not only based on hiring the best SEO agency, off course they help you the most but you must earn the links.
It’s based on the customer experience for your product and services.
The Google Term “Zero Moment of Truth” is the online decision
making moment, it is the moment customer searches and experience your website
or any review related to your product or service online and creates a
perception which is decisive in nature.
The First Moment of Truth is when the customer, physically
experiences your product on the shelf. That is the point when your marketing
may make or break the deal, it is the point where the sales happen.
The second Moment of Truth is the actual perceived value of
the product that the customer or the consumer experience when he uses the
product.
So as we are in this digital age, the Zero moment of truth is
very import for the entire marketer as it leads to the initiation of your sales
cycle for the prospect and can make or break the sales for you. It is the
moment when the customer quickly checks for the products and services of your
competition and evaluates between the two or three or more.
Thus it is imperative to hire the best web development company in India to get your website in best shape to provide the best Zero
moment of truth to your prospects.
This helps you set the right pitch which eventually have
higher chances to convert to sales.
Conclusion: Just think before Google whom do we trust for the
information, yes the review and reports magazines were there, but we must agree
that we trusted the sales person the most, which used to show us the actual
product, its benefits, and features and the Value proposition we must perceive
from it.
Similarly in today’s scenario, it is the website that the
visitor/customer trusts and sees at the first place before interacting with
anyone in the Organization. Yes it will be right to say that the website is
acting as a Sales person for Organization which share accurate information to
the outer world.
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